Entries by Felicia

Instead of Resolutions Try Recognition

Welcome to the new year, that special time when we’re reminded that we’re simply not good enough as we are. We should sleep more, but also get up before the sun to work out. We should have more adventures, but also make sure you save your money. Read more books, but also spend more time […]

Tend Early Adopter Program

It’s been three weeks since Tend made its debut on the App Store and Google Play, and it has been an absolute dream to see women using the app in the way we envisioned. What’s even more exciting is to get feedback on new and different ways women are using the app and the incredible […]

It’s Here! Tend is Finally Here!

It’s been just over two years since Aileen and I sat in the cafe at the Getty Villa and fleshed out our concept for a mobile app that helps women to give value to the work they do each day for their loved ones. Today we are thrilled to announce that the first version of […]

The Double Shift

You all know how I feel about podcasts. I love them so much, and I’m always searching for new and exciting additions to my feed. But every once in a while, a podcast comes along that is so good, you know you’re going to devour it the second it hits your feed. The Double Shift […]

Forget “Having it All”

If you’re a woman who uses the internet, you’ve likely seen the quote that mothers are expected “to work as though they don’t have kids and parent as if they don’t have jobs.” If you’re like me, when this popped up in your feed, you hit like then scrolled through the comments to see responses […]

Tending the Home Fires Facebook Group

Taking care of people is hard. It can be deeply rewarding, but let’s face it, it’s also really, really hard. Whether it’s children, elderly parents, sick spouses, special needs family members, or even ourselves, taking care of human beings requires a tremendous amount of energy. And yet for mothers and other caregivers, we do it […]

FedEx Small Business Grant

We entered the FedEx Small Business Grant contest! What is that, you say? It’s a contest sponsored each year by FedEx. Qualifying companies can enter by filling out a short application starting February 1st through March 25th. Friends, family and fans of your business can vote once a day from February 27th through April 1st. […]

Keeping Track of it All

We hear it all the time from our friends and see it on social media. Women are frazzled and overwhelmed by everything they are expected to do. Whether you stay home full time with your children, or work outside of the home, we know your days and nights are filled with endless tasks. The work […]

So You Want to Talk About Race

Given the abysmal voting practice of white women in the midterm election, it was clear to me that I needed to brush up on my talking points around race. There is obviously so much work to be done.  I was frankly floored that white women voted for conservative white men at rates higher than in […]