Entries by Felicia

Tend Early Adopter Program

It’s been three weeks since Tend made its debut on the App Store and Google Play, and it has been an absolute dream to see women using the app in the way we envisioned. What’s even more exciting is to get feedback on new and different ways women are using the app and the incredible […]

It’s Here! Tend is Finally Here!

It’s been just over two years since Aileen and I sat in the cafe at the Getty Villa and fleshed out our concept for a mobile app that helps women to give value to the work they do each day for their loved ones. Today we are thrilled to announce that the first version of […]

The Double Shift

You all know how I feel about podcasts. I love them so much, and I’m always searching for new and exciting additions to my feed. But every once in a while, a podcast comes along that is so good, you know you’re going to devour it the second it hits your feed. The Double Shift […]

Tending the Home Fires Facebook Group

Taking care of people is hard. It can be deeply rewarding, but let’s face it, it’s also really, really hard. Whether it’s children, elderly parents, sick spouses, special needs family members, or even ourselves, taking care of human beings requires a tremendous amount of energy. And yet for mothers and other caregivers, we do it […]

FedEx Small Business Grant

We entered the FedEx Small Business Grant contest! What is that, you say? It’s a contest sponsored each year by FedEx. Qualifying companies can enter by filling out a short application starting February 1st through March 25th. Friends, family and fans of your business can vote once a day from February 27th through April 1st. […]

Keeping Track of it All

We hear it all the time from our friends and see it on social media. Women are frazzled and overwhelmed by everything they are expected to do. Whether you stay home full time with your children, or work outside of the home, we know your days and nights are filled with endless tasks. The work […]

So You Want to Talk About Race

Given the abysmal voting practice of white women in the midterm election, it was clear to me that I needed to brush up on my talking points around race. There is obviously so much work to be done.  I was frankly floored that white women voted for conservative white men at rates higher than in […]

Stacey Abrams

This week’s Talent Crush was a tough choice. There are over 100 women heading to Congress with a whole lot of firsts among them. We’ll profile as many as we can over the coming months, but I thought it would be great to start with a candidate whose fate is still up in the air. […]

What an Exhausting Week

It’s been one hell of a week. If you follow our blog, you may have noted that we were uncharacteristically silent for the last 7 days. It turned out the news cycle was simply too much for us to bear. We purposefully left the editorial week open to give us the flexibility to talk about […]