Our Story

Our brains never stop thinking about stuff. Random stuff, weird stuff, funny stuff, important stuff. This is the place where we share this stuff with you.

Loretta Chase

Loretta Chase is considered one of the best romance fiction writers of all time. I have loved her books for years and have recently taken on the enjoyable task of rereading all her novels. Read more

Corn and Chicken Sausage Chowder

I made more soup! And this one is very good. Corn and Chicken Sausage Chowder is another frankenrecipe. I really need to start following recipes again because it is a lot of work to write out your own recipes with ingredients and directions. Here are my directions: peel, cut, boil, stir, try not to burn yourself. Just kidding, I’ll write better ones below. Read more

Emotional financial planning

The Index Card

The Index Card by Helaine Olen and Harold Pollack gives solid advice to people who worry about their financial life but have very little time and money to spend on it. That’s pretty much everyone I know.

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Ban Christmas Cards

It is a tradition in my family to move a fully decorated Christmas tree. Most every woman in my family has done it once (I think my aunt Wanda did it twice but that is because she has moved over 50 times.)

I’m sure if you spend a few minutes thinking about it, you too will come up with some similarly deranged holiday tradition your family engages in.

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Persistiny swag

SWAG!

Swag! It used to be the only swag I liked was a free pen. Everything else irritated me. I received two shopping totes in one day last week and donated both of them. I look dumb in baseball hats because (through no fault of my own) I have a big head and I look like that kid in the Hey Arnold! cartoons when I wear them.  Tshirts? Not unless they are low necked and dark colored. And there should be a law banning me from wearing polo shirts. Polypropylene tote bags, flash drives, stress balls? Nope. Nope. Nope.

So when we talked about things to put our logo on, I was stumped. Read more

Aileen and Felicia in matching shirts

Our First Conference: Part 2

This may seem weird, but one of the things I’ve been looking forward to most about starting a business with Aileen, is attending conferences.  I love conferences, at least small, relatively obscure ones. Not massive gatherings. I don’t like crowds, or lines. It’s an opportunity for a diverse group of people, with a common interest to come together and learn from one another.  When Aileen was writing romance a few years back, I would go to conferences with her. I don’t write and I don’t particularly like or read romance novels, but I LOVED going to those conferences. I would sit in on sessions that I knew nothing about and just listen. Read more

Persistiny ConnectHer Conference 2018

Conference!

We went to a conference! In Las Vegas! And we were in bed by 7:30PM but that is because fun places are generally wasted on us. That being said, we got a lot out of the conference. And when I say we got a lot out of it, I mean it because aside from a few goofy mom jokes and links to the post where I complained about my bras never fitting (I may have talked someone into starting a company that makes 3D printed bras) no one learned a thing from us. We are so new to this. But that is the great thing about conferences, people show up to share their knowledge and I couldn’t be more grateful.

Felicia and I split up so we could go to twice as many workshops. This was difficult for us since when we are with a mile of each other we want to be right next to each other but we adulted and went our separate ways.

I learned the basics of how to make videos using smartphones from the knowledgeable and very patient Cielo de la Paz. Cielo taught half a dozen adults with half a dozen different requirements how to feel confident enough to begin using their smartphones to make videos. And she did it in about 45 minutes. If you are interested in making videos with your smartphone, head on over to her webpage The Storyographist and get to learning.

I then sat down with AK and Diamond. What absolute dumb luck that I decided to attend their session. I learned more about blogging in that hour than I have learned in the past 6 months or so of floundering around on my own. After years of fashion blogging, AK and Diamond decided they had more to say. They wanted to continue talking about fashion but they were done being limited by that niche. Most blogging advice begins with “find your niche.” AK and Diamond knew enough and had enough faith in their abilities to ignore that and go their own way. They are the first to begin nicheless blogging. They talk about what they want, when they want. It is their page, they pay for it, they do all the work to keep it alive and thriving and they decide what they will talk about. Being over 40, there was something about their idea that rang a familiar bell. Nicheless blogging seemed to be a new take on a tired idea. AK and Diamond seem to have developed an online newspaper. No need to skip from blog to blog to get a variety of topics. Just  Bloggers: No Explanations is one page with many topics to choose from. And if that isn’t enough, they have an outstanding ecourse about nicheless blogging as well as many genuinely useful posts about getting starting and keeping going as a blogger. There’s a lot of useless crap out there about blogging. These women are not going to waste your time. If you have been thinking about blogging, this post is an excellent place to start.

Next week Felicia will talk about the people she met and then it will be like you were there! Except you didn’t drink as much as we did or go to bed at such an embarrassingly early hour.

Custom made bra

Custom-made Bra

I have big boobs. This is not bragging. One boob is bigger than the other boob and therefore neither boob is ever happy in the bras I buy for them.

I get fitted at fancy places and buy a bra for over a hundred dollars. One of the boobs is unhappy. I order four bras, none of them costing more than 25 dollars, both of the boobs are unhappy. I get fitted at a more reasonably priced place, buy a bra for 40 dollars and end up with this weird full coverage bra that doesn’t work because the front rises up when I sit down and my bra shows above the V neck shirt or dress I am wearing. AND one boob is unhappy. Read more

Felicia vs Instagram

Felicia vs. Instagram

I didn’t come to realize my potential for obsessive behavior until recently.  For most of my life I would have called myself “detail oriented” or “forward thinking” or “highly productive”.  These characteristics have typically worked out well for myself and my family. But the dark side of this behavior came into clear focus when we started Persistiny’s social media accounts, particularly Instagram.

I don’t tend toward the controlling or obsessive unless I deem something to be very important or very interesting.  Social media had never fallen into that category for me. Until about a year ago, I only used Facebook and/or Instagram to keep in touch with old friends, to post the occasional humble brag about my kids or to share political articles or funny memes.  I would go days, sometimes weeks without checking my profiles. It was lovely. Read more

to all the business books we sort of read

To All the Business Books We Sort of Read

Whenever I start something new, I get a book about it. So does Felicia. We are nerds, and this is what nerds tend to do. We read up and then we get started. Luckily for us, this new business idea we have is so far outside what we usually do, we would get about halfway through a book then stop because we reached the end of our understanding and had to go do things to catch up to the advice in the book. Read more