Our Story

Our brains never stop thinking about stuff. Random stuff, weird stuff, funny stuff, important stuff. This is the place where we share this stuff with you.

Counsel for creators vs legalzoom

Counsel for Creators vs LegalZoom

The first thing Aileen and I did when we decided to start this business was begin making lists in our beloved notebooks. There were so many things to do, some things we felt comfortable with, but most of the tasks were entirely new to us. At the very top of the unknown list was the legal documentation for the business. We wanted to be exceedingly careful to do everything correctly, but we were also working off of a tight budget.

We put in a small amount of seed capital and had A LOT of things to accomplish with those funds. We’re both SAHMs and we manage our family budgets, so we’re used to making an effort to get the best value for our money. When it came time to begin the legal rigamarole of putting this business together, we started with the obvious budget option, Legal Zoom. Tons of people use it, the reviews are good and the price seemed to be affordable.

Aileen and I scheduled a call with one another when we knew our houses would be quiet and we would have plenty of time to work.  We nervously, but confidently, started the process. Ok, first question. What kind of business entity do you want to form? Uhhhh.  Hmmm. Not sure. Better read all of the descriptions. Looks like an LLC is the way to go. We click that box and move on, slightly less confident.  With each additional question, the pit in my stomach started to grow. Every question seemed important and impactful to our future business and neither of us really knew the right answer.

Our call lasted for about 15 minutes before we threw in the towel and agreed to hire an actual lawyer.  Actually, Aileen lasted about 2 minutes before she came to the clear conclusion that we needed professional help.  But where to find help on our budget? I called several local attorneys and the numbers brought tears to my eyes. Then we came across Counsel for Creators, a law firm in Los Angeles that specializes in legal services for creatives.  Aileen and I were able to schedule a phone interview with one of the partners for a few days later and we were immediately relieved.  Jon answered every one of our questions and their office worked with us to get all of our legal services handled for a very reasonable price.  

We knew exactly how much our legal fees would be, how long the process would take and what we could expect each step of the way.  Partners Jon Tobin and Chuong Bui are always accessible by phone. They explained everything in lay terms and they never once made us feel stupid for any of our undoubtedly stupid questions.  They offer tons of resources on their website and their office manager, Nate, is attentive and prompt in all correspondence.

We’ve since subscribed to their monthly Creator’s Legal Program which gives us unlimited phone calls, unlimited document reviews, more legal resources and a discount on all other legal fees, and we couldn’t be happier.  I’m gushing a bit here, but we cannot recommend their service highly enough. It’s been a massive relief to have someone who is nice to work with on what is probably the most boring, yet consequential part of this journey. If you’re thinking of starting a new venture, give them a call!

Carving out time to be businessy

Carving Out Time to be Businessy

I’m supposed to be writing about carving out time to be businessy because I spend a lot of time complaining about it to Aileen, or really anyone who will listen to me.  I’ve been a stay at home mom for the last 17 years. I consider it my job and I’m really good at it. I have lots of experience and according to most metrics, I’m successful.  I also love the work that I do, but I often describe it as having terrific benefits, with lousy pay and long hours. Read more

Texting the Avocado Stickers

Texting the Avocado Stickers

Hang on, I’m trying to shove half a muffin in my mouth. I snuck one out of the freezer without telling Six and he’s pounding down the stairs. If he catches me I will be in huge amounts of trouble because I told him he couldn’t have a muffin until after lunch. Why don’t I have to wait until after lunch to eat a muffin (you might be asking yourself)? Because I am 45 years old and in the past two years I have buried my mother and gotten divorced. I can have a muffin whenever I want. But those reasons do not hold water with a six year old so like I said, let me shove this thing in my mouth and then we’ll get to what I’m supposed to be talking about. Read more

Felicia and Aileen

Middle Aged Photo Shoot

When Aileen and I decided to start a business, we realized that we were going to have to chose profile pics that didn’t have our kids in them, or weren’t random shots of our kid’s toys in funny, or inappropriate situations.  Damn. Not a single picture, for either one of us that was more recent than 1998. We did have lots of pictures of us looking at one another and laughing our asses off, but also not appropriate. Read more

we interrupt this blog to bring you our political leanings

We Interrupt This Blog to Bring You Our Political Leanings

If you’ve read a single blog post, or even our social media profile, it won’t be a surprise to you that we are feminists.  Some people have trouble with that word, but I have a hard time understanding the aversion. I love the word feminist. To me it evokes power and purpose toward a more equitable society.  What could be better?!

Mirriam-Webster defines feminism as “the theory of the political, economic, and social equality of the sexes.”  It’s hard to argue against the logic of that. Men and women have equal worth as human beings and deserve equal access to rights and opportunities.  In my opinion, the difficulty arises in the second part of the definition, “organized activity on behalf of women’s rights and interests.”

In order for feminist goals to be achieved, we have to dismantle the systems which maintain the patriarchy.  Change is hard and generally, people don’t like it. As humans, I think we often fear more for what we stand to lose, rather than hope for what we might gain through social change.  For example, rather than thinking about a woman or person of color taking your job, think about the talent and innovation marginalized populations can add to the economy, creating better jobs and opportunities.

The thing that I think many people miss, particularly men, is that

The patriarchy hurts men too.

I say this A LOT, to friends, family, acquaintances, people who have the unfortunate luck of being placed at my table at a social function.  But it’s true. The patriarchy keeps men inside of a box, where they are shamed from showing their emotions, from expressing vulnerability, where their self worth is only defined by their financial output.  These systems foster a culture of toxic masculinity. This manifests itself in lack of social and economic opportunities for women, but more importantly in a violent and dangerous society, where women’s safety and lives are constantly threatened.  In short, this isn’t good for anyone.

The politics of feminism is a huge subject and from time to time we will delve into these fascinating and sticky topics.  There are so many nuanced topics to consider; intersectionality, unpaid labor, the gender pay gap, sexual harassment and assault, underrepresentation in the government and the workplace, reproductive rights and healthcare, the lack of value given to caregivers, the list goes on and on.  If this is your cup of tea, join us in the conversation! We want to hear your thoughts. What are we missing? What books and articles should we be reading? If you’re not feeling political, we respect that too. Just scroll on past this blog post. We promise to talk about booze and food soon enough.

The phantom five

The Phantom 5

I have spent almost my entire life either planning to lose 5 lbs, in the process of losing 5 pounds or wishing I could lose 5 lbs, even when I had just lost 5 lbs.  I would look in the mirror and think, “Hmmm, I look pretty good after losing 5 lbs, but you know what would make me look even better?  Losing another 5 lbs.” This is not an exaggeration. This is my true experience, every day of my life, since I was about 8 years old. Read more