Easing the Mental Load with Tend

Easing the Mental Load with Tend

We’ve been relatively quiet about Tend over the last few months. The COVID-19 pandemic has upended our lives and our homes. The idea of “time” has taken on an entirely new meaning. Ambiguous stay at home orders combined with re-opening plans keep us wondering what is safe for our families. The mental load of motherhood has become unbearable.

We know that your days don’t look like they did before the pandemic hit, and tracking your tasks doesn’t have the same meaning. We also know that you’re doing WAY MORE invisible labor than you’ve ever done before. In truth, you are performing essential work as you keep your families safe, educated, and cared for during this crisis. 

Our goal is to provide support through our platform. In these unprecedented times, it wasn’t immediately clear how that support would best serve Tend users. 

While figuring out the new normal for our families, we’ve also been hard at work figuring out how to add value to your Tend experience, and we’re so excited about the results.

We’ve launched a partnership campaign called “Mom Heroes” to support the essential work moms perform every day during this pandemic. We are partnering with brands that enhance your life as a caregiver – by saving you time, helping you care for your families, keeping your kids entertained and occupied, and caring for your mental and physical health.

We have some incredible partnerships lined up, and we can’t wait to introduce you to these brands that truly support the work of motherhood. They see your effort and the value of your labor.

Watch your Tend dashboard in the coming weeks for custom ads and your email for the stories behind these brands. We’ll also be releasing more Tend related content to help you navigate the app and get the most out of its features. 

Our hope is to ease the anxiety of these uncertain times. If you have an idea for a partnership you’d love to see or a feature that would enhance your experience, reach out anytime. We’re here to listen.

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