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How I Built This

It’s another Guy Raz podcast!  In this delightful NPR show, Raz applies his excellent interview skills toward founders of famous companies.  It’s an hour of inspirational storytelling at its finest, as Raz and his guests dig deep into the backstory behind some of our favorite brands and products.  I think the best episodes are of female founders. There are so many inspiring stories of companies created by women, including Bumble, LÄRABAR, Eileen Fisher, Learnvest, Stitch Fix, Radio One, the list goes on and on. After Kate Spade’s untimely death, I listened to the lovely memorial and cried throughout the entire episode.  I also really loved the story of immigrant Tariq Farid, who created Edible Arrangements.

My absolute favorite episode is the story of Lisa Price, the founder of Carol’s Daughter, one of the first skin care brands formulated for black women.  I couldn’t get enough of her tale of mixing up concoctions in her kitchen and selling them out of her home to swarms of women whose beauty needs had been largely ignored.  

These days it’s rare to get positive stories of corporations, but How I Built This, offers a glimpse into the stories of founders who are at least trying to build something that goes beyond financial success.

In How I Built This, host Guy Raz applies his excellent interview skills toward founders of famous companies. It’s an hour of inspirational storytelling at its finest, as Raz and his guests dig deep into the backstory behind some of our favorite brands and products. I think the best episodes are of female founders, but I could be biased.

 

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