Our brains never stop thinking about stuff. Random stuff, weird stuff, funny stuff, important stuff. This is the place where we share this stuff with you.

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mothering in the time of covid-19

Mothering in the Time of COVID-19

With the deep concern currently circling the COVID-19 pandemic, we thought we would talk about it. Being a health care provider and a new mother definitely has me feeling conflicted. On one end of the spectrum, my health care side is telling me to relax, continue to wash your hands (something I constantly preached way before any of this came about!), and to remain cautious yet calm. After all, I have seen a lot of sickness, trauma, and chronic health issues in my career. Then I have the mom side of me, wanting to disinfect everything, stay away from all the people, and look deeper into the issue. Welcome to mothering in the time of COVID-19. Read more

I'm Just as Surprised as You

I’m Just as Surprised as You

Here we are, the dawning of our third year…what exactly are we doing here? I’m just as surprised as you to realize that somehow, some way we are still writing blog posts, taking pictures, wrestling with f#cking instagram and realizing that Pinterest is very easy to use. Long live Pinterest! And the Pinterest fail. Read more

What the Hell are We Doing Here

What the hell are we doing here?

What the hell are we doing here? Well, a little history wouldn’t be amiss… Read more

Tending the Home Fires Facebook Group

Tending the Home Fires Facebook Group

Taking care of people is hard. It can be deeply rewarding, but let’s face it, it’s also really, really hard. Whether it’s children, elderly parents, sick spouses, special needs family members, or even ourselves, taking care of human beings requires a tremendous amount of energy. And yet for mothers and other caregivers, we do it every, single day, often with little recognition or appreciation. Read more

FedEx Small Business Grant Persistiny

FedEx Small Business Grant

We entered the FedEx Small Business Grant contest! What is that, you say? It’s a contest sponsored each year by FedEx. Qualifying companies can enter by filling out a short application starting February 1st through March 25th. Friends, family and fans of your business can vote once a day from February 27th through April 1st. The top 100 finalists are announced on April 5th. From those finalists, FedEx selects 10 winners, 1 gold who receives $50,000, 1 silver who receives $30,000 and 8 bronze winners who receive $15,000. Read more

Keeping Track of it All

Keeping Track of it All

We hear it all the time from our friends and see it on social media. Women are frazzled and overwhelmed by everything they are expected to do. Whether you stay home full time with your children, or work outside of the home, we know your days and nights are filled with endless tasks. The work you do to care for your families is important and valuable, but often times that work gets overlooked. Read more

Getting Out the Vote

Getting Out the Vote

This past weekend, Felicia, Christine, Emilia and I joined thousands of our fellow Americans canvassing neighborhoods in an effort to get voters to the polls. Our  GOTV, or get out the vote, kicked off on Friday night with a concert in Fresno. Cake played and I have to say that after all these years, I still love them. Before the show, the crowd was greeted by Andrew Janz, the Democrat standing up to Devil Nunes in CA-22. Although there is little hope of Janz defeating Nunes, the locals wanted to make sure Nunes knows they are deeply dissatisfied with how their Representative is behaving.  John McCrea, lead singer of Cake, talked to the Fresno Bee about how these political times have impacted his willingness to interact with politicians. “I’ve pretty much studiously avoided direct political association with candidates,” he says. And yet,  “That is a luxury I can’t afford anymore.” Read more

Lets talk about caregiving

Let’s Talk About Caregiving

Caregiving, unpaid labor, the motherhood penalty, the gender wage gap.  These are terms that get thrown around in academic journals, economic studies and angry online posts, but what do they mean and how do they affect the lives of modern women? Let’s talk about caregiving by defining what it means.   Read more

Persistiny swag

SWAG!

Swag! It used to be the only swag I liked was a free pen. Everything else irritated me. I received two shopping totes in one day last week and donated both of them. I look dumb in baseball hats because (through no fault of my own) I have a big head and I look like that kid in the Hey Arnold! cartoons when I wear them.  Tshirts? Not unless they are low necked and dark colored. And there should be a law banning me from wearing polo shirts. Polypropylene tote bags, flash drives, stress balls? Nope. Nope. Nope.

So when we talked about things to put our logo on, I was stumped. Read more

Aileen and Felicia in matching shirts

Our First Conference: Part 2

This may seem weird, but one of the things I’ve been looking forward to most about starting a business with Aileen, is attending conferences.  I love conferences, at least small, relatively obscure ones. Not massive gatherings. I don’t like crowds, or lines. It’s an opportunity for a diverse group of people, with a common interest to come together and learn from one another.  When Aileen was writing romance a few years back, I would go to conferences with her. I don’t write and I don’t particularly like or read romance novels, but I LOVED going to those conferences. I would sit in on sessions that I knew nothing about and just listen. Read more