Posts

Tend Early Adopter Program

Tend Early Adopter Program

It’s been three weeks since Tend made its debut on the App Store and Google Play, and it has been an absolute dream to see women using the app in the way we envisioned. What’s even more exciting is to get feedback on new and different ways women are using the app and the incredible ideas they have to make it even better! Read more

TEND

It’s Here! Tend is Finally Here!

It’s been just over two years since Aileen and I sat in the cafe at the Getty Villa and fleshed out our concept for a mobile app that helps women to give value to the work they do each day for their loved ones. Today we are thrilled to announce that the first version of Tend: Task Manager and Journal is finally available for download on the App Store and Google Play. Read more

FedEx Small Business Grant Persistiny

FedEx Small Business Grant

We entered the FedEx Small Business Grant contest! What is that, you say? It’s a contest sponsored each year by FedEx. Qualifying companies can enter by filling out a short application starting February 1st through March 25th. Friends, family and fans of your business can vote once a day from February 27th through April 1st. The top 100 finalists are announced on April 5th. From those finalists, FedEx selects 10 winners, 1 gold who receives $50,000, 1 silver who receives $30,000 and 8 bronze winners who receive $15,000. Read more

Keeping Track of it All

Keeping Track of it All

We hear it all the time from our friends and see it on social media. Women are frazzled and overwhelmed by everything they are expected to do. Whether you stay home full time with your children, or work outside of the home, we know your days and nights are filled with endless tasks. The work you do to care for your families is important and valuable, but often times that work gets overlooked. Read more

Getting Out the Vote

Getting Out the Vote

This past weekend, Felicia, Christine, Emilia and I joined thousands of our fellow Americans canvassing neighborhoods in an effort to get voters to the polls. Our  GOTV, or get out the vote, kicked off on Friday night with a concert in Fresno. Cake played and I have to say that after all these years, I still love them. Before the show, the crowd was greeted by Andrew Janz, the Democrat standing up to Devil Nunes in CA-22. Although there is little hope of Janz defeating Nunes, the locals wanted to make sure Nunes knows they are deeply dissatisfied with how their Representative is behaving.  John McCrea, lead singer of Cake, talked to the Fresno Bee about how these political times have impacted his willingness to interact with politicians. “I’ve pretty much studiously avoided direct political association with candidates,” he says. And yet,  “That is a luxury I can’t afford anymore.” Read more

Lets talk about caregiving

Let’s Talk About Caregiving

Caregiving, unpaid labor, the motherhood penalty, the gender wage gap.  These are terms that get thrown around in academic journals, economic studies and angry online posts, but what do they mean and how do they affect the lives of modern women? Let’s talk about caregiving by defining what it means.   Read more

Unpaid Labor

Unpaid Labor

It has occurred to me, possibly too late, that maybe we should have made our blog about simple ideas.  Like how much we like frozen yogurt. Or how bad my knees hurt when I wear high heeled shoes.

See what I did there?  Stalling.  I want to talk about unpaid labor.  It’s so important we started a business that puts unpaid labor as its central concern.  And here I am having a very hard time figuring out how to talk about it.

The unpaid labor I have performed throughout my life has been a source of enduring pride and joy.  It has also had a severely negative impact on my marriage and my self-esteem.  It has given me hours of laughter and shenanigans with my two sons.  It has given me hours of arguments with my spouse.  It has made me wonder if I have wasted the past 23 years of my life.  It has given and it has taken away. Read more

Aileen and Felicia in matching shirts

Our First Conference: Part 2

This may seem weird, but one of the things I’ve been looking forward to most about starting a business with Aileen, is attending conferences.  I love conferences, at least small, relatively obscure ones. Not massive gatherings. I don’t like crowds, or lines. It’s an opportunity for a diverse group of people, with a common interest to come together and learn from one another.  When Aileen was writing romance a few years back, I would go to conferences with her. I don’t write and I don’t particularly like or read romance novels, but I LOVED going to those conferences. I would sit in on sessions that I knew nothing about and just listen. Read more

Persistiny ConnectHer Conference 2018

Conference!

We went to a conference! In Las Vegas! And we were in bed by 7:30PM but that is because fun places are generally wasted on us. That being said, we got a lot out of the conference. And when I say we got a lot out of it, I mean it because aside from a few goofy mom jokes and links to the post where I complained about my bras never fitting (I may have talked someone into starting a company that makes 3D printed bras) no one learned a thing from us. We are so new to this. But that is the great thing about conferences, people show up to share their knowledge and I couldn’t be more grateful.

Felicia and I split up so we could go to twice as many workshops. This was difficult for us since when we are with a mile of each other we want to be right next to each other but we adulted and went our separate ways.

I learned the basics of how to make videos using smartphones from the knowledgeable and very patient Cielo de la Paz. Cielo taught half a dozen adults with half a dozen different requirements how to feel confident enough to begin using their smartphones to make videos. And she did it in about 45 minutes. If you are interested in making videos with your smartphone, head on over to her webpage The Storyographist and get to learning.

I then sat down with AK and Diamond. What absolute dumb luck that I decided to attend their session. I learned more about blogging in that hour than I have learned in the past 6 months or so of floundering around on my own. After years of fashion blogging, AK and Diamond decided they had more to say. They wanted to continue talking about fashion but they were done being limited by that niche. Most blogging advice begins with “find your niche.” AK and Diamond knew enough and had enough faith in their abilities to ignore that and go their own way. They are the first to begin nicheless blogging. They talk about what they want, when they want. It is their page, they pay for it, they do all the work to keep it alive and thriving and they decide what they will talk about. Being over 40, there was something about their idea that rang a familiar bell. Nicheless blogging seemed to be a new take on a tired idea. AK and Diamond seem to have developed an online newspaper. No need to skip from blog to blog to get a variety of topics. Just  Bloggers: No Explanations is one page with many topics to choose from. And if that isn’t enough, they have an outstanding ecourse about nicheless blogging as well as many genuinely useful posts about getting starting and keeping going as a blogger. There’s a lot of useless crap out there about blogging. These women are not going to waste your time. If you have been thinking about blogging, this post is an excellent place to start.

Next week Felicia will talk about the people she met and then it will be like you were there! Except you didn’t drink as much as we did or go to bed at such an embarrassingly early hour.

Felicia vs Instagram

Felicia vs. Instagram

I didn’t come to realize my potential for obsessive behavior until recently.  For most of my life I would have called myself “detail oriented” or “forward thinking” or “highly productive”.  These characteristics have typically worked out well for myself and my family. But the dark side of this behavior came into clear focus when we started Persistiny’s social media accounts, particularly Instagram.

I don’t tend toward the controlling or obsessive unless I deem something to be very important or very interesting.  Social media had never fallen into that category for me. Until about a year ago, I only used Facebook and/or Instagram to keep in touch with old friends, to post the occasional humble brag about my kids or to share political articles or funny memes.  I would go days, sometimes weeks without checking my profiles. It was lovely. Read more