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Tend 2.0

Tend 2.0

From the first day that we launched Tend, we’ve been getting solid feedback from our incredible user base. We’ve been listening and we are thrilled to announce the launch of Tend 2.0 to the App Store and Google Play! If you’re a visual learner, here’s a tutorial video that walks you through all of the new features. Otherwise, read below to find out what’s in store with the new update.

Here’s what you’ll find in the updated version of Tend. Read more

Tend Early Adopter Program

Tend Early Adopter Program

It’s been three weeks since Tend made its debut on the App Store and Google Play, and it has been an absolute dream to see women using the app in the way we envisioned. What’s even more exciting is to get feedback on new and different ways women are using the app and the incredible ideas they have to make it even better! Read more

The Black Stroller

The Black Stroller

The near ubiquitous black stroller of today was once a rarity. When I was pregnant with my older son, he was born in June of 1995, I had to buy a stroller. Most everything the boy used was second hand. We were broke and people were very generous. There were a few things we weren’t able to get second hand and a stroller was one of them which was lucky since strollers are one of the few baby things I think it is fun to shop for. Read more

Hire a homemaker

Hire a Homemaker

When Older Son was young my constant refrain to him was, “Careful!”

Now that he is an adult I say, “Be thoughtful” which is pretty much white noise to someone who is 23. All they have are thoughts. Being young is a lot of work, you have an entire personality ot build.

I’m 46. I’m pretty much built. Everything is either hardening into place or just getting worse. But for young adults, it’s all thinking and building and becoming all the time.

Exhausting. Read more

Keeping Track of it All

Keeping Track of it All

We hear it all the time from our friends and see it on social media. Women are frazzled and overwhelmed by everything they are expected to do. Whether you stay home full time with your children, or work outside of the home, we know your days and nights are filled with endless tasks. The work you do to care for your families is important and valuable, but often times that work gets overlooked. Read more

The Price of Motherhood Reading Challenge

The Price of Motherhood

I am a social sciences nerd. Give me that data! This book hit on all cylinders for me. The Price of Motherhood is written by Ann Crittenden, former reporter for the New York times, financial writer, lecturer, economics commentator, Pulitzer Prize nominee and mother.  It’s a well researched history and analysis of the impact that motherhood has on the economic and social standing of women. Every page of my copy is covered in notes, highlights, and lots of WTF?! and Really???? Read more

Lets talk about caregiving

Let’s Talk About Caregiving

Caregiving, unpaid labor, the motherhood penalty, the gender wage gap.  These are terms that get thrown around in academic journals, economic studies and angry online posts, but what do they mean and how do they affect the lives of modern women? Let’s talk about caregiving by defining what it means.   Read more

cost of being a SAHM

The Economic Cost of Being a SAHM

Here’s one calculation of the cost of being a SAHM.If a woman making 50k a year leaves the workforce for three years to take care of a child, the lost wages and retirement benefits equal up to about half a million dollars.

Half a million dollars.

For. Three. Years. Read more

Unpaid Labor

Unpaid Labor

It has occurred to me, possibly too late, that maybe we should have made our blog about simple ideas.  Like how much we like frozen yogurt. Or how bad my knees hurt when I wear high heeled shoes.

See what I did there?  Stalling.  I want to talk about unpaid labor.  It’s so important we started a business that puts unpaid labor as its central concern.  And here I am having a very hard time figuring out how to talk about it.

The unpaid labor I have performed throughout my life has been a source of enduring pride and joy.  It has also had a severely negative impact on my marriage and my self-esteem.  It has given me hours of laughter and shenanigans with my two sons.  It has given me hours of arguments with my spouse.  It has made me wonder if I have wasted the past 23 years of my life.  It has given and it has taken away. Read more

flu defeats the focus group

Flu Defeats the Focus Group

For about 7 months, Felicia and I have been trying to set up focus groups to talk about a product we are designing. We came very close right around January but, if you read Monday’s post, you will know that I got the flu (along with thousands of others) and that defeated the focus group.

And we haven’t been able to get back on track since. Read more